Build Your Business

Niche Your Passion

By Cabel

You may have tuned in a couple weeks ago as Joshua Neufeld talked about finding your passion in the fitness industry. What many of you may no know is that Joshua only began his real fitness career barely 3 years ago, it began as two very nerve racking interviews with my business partner and myself at One-to-1 Fitness. Joshua has progressed from college grad to senior trainer at One-to-1 Fitness, and more importantly, a budding entrepreneur as an author who’s made his way to five continents.

Biceps and Business

By Cabel

As trainers we never stop learning, you can’t, there is simply too much to know. Even things you’ve done a certain way for years can suddenly take on new meaning, like a normal barbell bicep curl for instance.

Renew, Rebirth, Revitalization

By Cabel

Profitable Personal Trainer is almost two years old. It’s been quite an adventure as a part time project aside from our studio.

I’ve cherished the moments and learned as much as I’ve taught, it’s taken some time but I feel I’ve finally found my voice. I’m very excited about 2012. Watch for the evolution of Profitable Personal Trainer, I have big goals as far as providing more resources to fitness professionals throughout North America (and beyond) to become more successful in the industry we love.

Quickly Become the Local Expert

By Cabel

You may have heard recently that a story flew around how the US Government recently declared pizza to be a vegetable. At least that’s the version of this story that I was told. None the less it’s safe to say this weird situation, likely taken out of context and totally misunderstood, received a lot of publicity, press and exposure very quickly. I wonder if it ever hit the hot trending topics list on Twitter?

Know Your Customer…No Really

By Cabel

This last weekend I was out in Vancouver speaking at CanFitPro’s western national conference. I’m always amazed at the responses I get when I ask, “who is your most likely customer?” Maybe I shouldn’t be, after all this might have also been one of the toughest things for me to comprehend.

You Should Be Worried If They Say “No”

By Cabel

Are you regularly asking your clients for testimonials? Most trainers are not. This won’t be a long blog post at all but it will be one packed with great purpose.

I’m certain by now you know the benefits of testimonials. Social proof is worth more than just about any pricey, elaborate marketing campaign. It’s worth more than ten certifications and all kinds of post-secondary education. So I’m sure you understand the marketing value of asking for testimonials. But there is a far more important reason to be asking your clients for testimonials on a regular basis.

Be a Ferrari

By Cabel

This blog post is going to be one of those posts that just comes straight from the hip. You see the fitness industry is undergoing a rapid evolution right now and I fear many trainers are in danger of being left behind.

The Value of Multiple Mediums

By Cabel

Ever feel like you get shiny object syndrome? You know what I mean, where this new idea comes along and you jump at it, and then another idea so you jump over there.

Remember It’s About the Numbers

By Cabel

So last week I ran an email referral contest to generate new names and leads for my mailing list. I’d avoided this contest for months because I didn’t like the greyness of it in association to privacy (something I take very seriously.)

Welcome Alwyn Cosgrove

By Cabel

As you know things have changed a lot for me in the last four years, thanks to many kind and gracious fitness professionals that have been willing to share their business success secrets with me. I’ve been able to move my career in a direction I never believed possible, in essence that’s what brought Profitable Personal Trainer into existence. My decision to begin writing and coaching was a result of the desire to want to pass on what’s been given to me by other fitness professionals to many more in hopes that we can help still more people live longer, healthier, happier lives.