By Cabel
Are you regularly asking your clients for testimonials? Most trainers are not. This won’t be a long blog post at all but it will be one packed with great purpose.
I’m certain by now you know the benefits of testimonials. Social proof is worth more than just about any pricey, elaborate marketing campaign. It’s worth more than ten certifications and all kinds of post-secondary education. So I’m sure you understand the marketing value of asking for testimonials. But there is a far more important reason to be asking your clients for testimonials on a regular basis.
Read more on You Should Be Worried If They Say “No”…

By Cabel
This blog post is going to be one of those posts that just comes straight from the hip. You see the fitness industry is undergoing a rapid evolution right now and I fear many trainers are in danger of being left behind.
Read more on Be a Ferrari…

By Cabel
Ever feel like you get shiny object syndrome? You know what I mean, where this new idea comes along and you jump at it, and then another idea so you jump over there.
Read more on The Value of Multiple Mediums…

By Cabel
So last week I ran an email referral contest to generate new names and leads for my mailing list. I’d avoided this contest for months because I didn’t like the greyness of it in association to privacy (something I take very seriously.)
Read more on Remember It’s About the Numbers…

By Cabel
As you know things have changed a lot for me in the last four years, thanks to many kind and gracious fitness professionals that have been willing to share their business success secrets with me. I’ve been able to move my career in a direction I never believed possible, in essence that’s what brought Profitable Personal Trainer into existence. My decision to begin writing and coaching was a result of the desire to want to pass on what’s been given to me by other fitness professionals to many more in hopes that we can help still more people live longer, healthier, happier lives.
Read more on Welcome Alwyn Cosgrove…

By Cabel
Tim knows his marketing math, check out his results.
It’s amazing how much has changed in the last 4 years. Going from a struggling solo trainer to owning a 7 figure studio, from training people to training trainers and trying to manage, teach and motivate them to work together to outperform and avoid the pitfalls that seemingly all trainers make.
Read more on Fitness Marketing Math…

By Cabel
An amazing reason to continue to help other trainers.
Yesterday afternoon I received the text I’ve attached to this post. My coaching client Sean out in Vancouver crossed the $100,000 threshold, what an amazing feeling this must be for him. In just 5 months Sean went from 3 personal training clients buying a handful of sessions at a time to building a real business boasting reoccurring contract revenue to the tune of over $100,000 annually. He’s quickly outgrown his schedule to the point where he has had to hire trainers and become more focused on systems, marketing and handling the rigours of continual growth. Not bad what he did in 5 months only took me years by comparison, yet if you moved him to a brand new city tomorrow with no connections I bet he would agree that he could duplicate the same or greater success in the same or less time.
Read more on Inspiration and Everything You Need to Know…

By Cabel
No I’m not confused trying to explain the inner workings of either basketball or football but rather going to provide you a whole simple system that can fuel your personal trainer marketing engine.
Read more on Personal Trainer Marketing: 3 Point Conversion…

By Cabel
What a weekend!
Well if you missed out on Saturday’s Profitable Personal Trainer Workshop I wanted to give you a recap.
Bedros Keuilian is one of the world's leading fitness marketing experts and has been my personal coach for over 3 years.
Read more on The Profitable Personal Trainer Workshop – April 2011…

By Cabel
Bedros Keuilian killing it at Cabel's Profitable Personal Trainer Workshop
Ok it’s Monday, it’s where the rubber hit th road. Everyone in attendance last Saturday was challenged with “Taking Massive Action” with renewed confidence, enthusiasim, knowledge and power. Now I’d like to know what was the first thing you did Monday morning? Where has your vision stretched? What do you see on the road before you and the future of your business?
Read more on The first thing I did today was……
