Quite often I receive questions from new personal trainers wondering how to decide on a name for their fitness and personal training business. The truth is when it comes to fitness marketing and selling personal training a catchy name means very little. I learned this the hard way so you don’t have to.
Read more on What’s in a name anyways?…
Is your personal training business secure?
Yesterday an interesting thing happened it has nothing and everything to do with selling personal training and fitness marketing. The doorbell rang. I was in my home office intently concentrating when this noise distracted me. Seriously these days you know when the doorbell rings unexpectedly it’s a sales call. Funny, I like sales calls now, it’s like they just unexpectedly walked into a practical exam for sales and marketing. The poor alarm guy, though he was nice enough, he failed miserably.
Read more on What The Alarm Salesman Did Wrong……
If you want to become a member of the elite, a fitness marketing specialist, someone who can sell personal training with ease, a truly profitable personal trainer than you best pay attention to the following:
Read more on 8 Steps to Becoming a Profitable Personal Trainer…
Did you wake up this morning full of passion and desire to succeed in a way that you have never felt before? Did you wake up with ideas and tasks swimming in your head that you absolutely need to attack and complete this coming week? Did you open your notebook to find that you now possess a complete 8 week, step-by-step plan detailing how even as a brand new trainer you can sell $100,000 in personal training and fitness programs in the next 8 weeks?
Read more on 4…3…2…1…We Are Go For Launch!…
Contact Management is essential for fitness marketing!
As a follow up to my last post this is the next big step for you and likely also your website. You see as fitness professionals we’re pretty limited to the dollars we can spend on advertising and various fitness marketing strategies. For us relationship marketing is where it’s at, but as the world continues to move faster and faster we are all governed further by technology; traditional networking is becoming increasingly difficult.
The video below is an excerpt from last year when I spoke in Anaheim at the Fitness Business Summit (The 2010 summit starts tomorrow). This is the first year I have missed the summit and it sort of has me a little disjointed this week. You see this conference is what started it all for me. It was the first time I was ever in a room with trainers from all over the world that were gathered to learn one thing, how to grow their fitness business. It was the first conference I had ever seen that really delivered real how-tos on how to go from zero to hero. It was also where I met and hired my first paid business mentor, very reluctantly.
Read more on 5 Critical things, a Video, and Where it All Began……
I remember when I first met one of my mentors, that was one of the first things he said to me. To be honest I don’t think I really even noticed at first he wasn’t saying, “Ready, Aim, shoot.” We are all conditioned to take way too much time working out the details, making sure it’s perfect, calculating and worrying about the “what if’s”, being afraid, and procrastinating. Do yourself a favour and listen to the words that I’m passing on from my mentor.
Read more on “Ready, Shoot, Aim”…
How I generated over 200 prospects, 67 emails and 6 potential clients in less than an hour (and you can too!)
In fact some of you reading this post may be within that group of prospects. With that being said don’t feel duped, jaded or tricked into sales scheme because that is entirely not the case. The point is this whole experience was a test to just see what would happen, and it was based on two things that I have learned to be universal:
If you don’t take anything else from this post remember these two things alone will be invaluable.
Anyways, how did I generate 200 prospects, 67 emails and 6 potential clients in less than an hour? Read more on How I generated Killer Leads in less than an hour…
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