Personal Trainer Marketing

Facebook Foot Soldiers and “Punching” Your Clients

By Cabel

How would you like to create tonnes of social proof, dozens of raving fans, create oodles of referral leads with very little effort?

A short time ago one of my coaching clients was doing something really cool with Facebook that I wanted to share with you. This works especially well for fitness boot camps and group personal training. (Additionally check out my update at the end that can make this work for pretty much any program you offer.)

Renew, Rebirth, Revitalization

By Cabel

Profitable Personal Trainer is almost two years old. It’s been quite an adventure as a part time project aside from our studio.

I’ve cherished the moments and learned as much as I’ve taught, it’s taken some time but I feel I’ve finally found my voice. I’m very excited about 2012. Watch for the evolution of Profitable Personal Trainer, I have big goals as far as providing more resources to fitness professionals throughout North America (and beyond) to become more successful in the industry we love.

Quickly Become the Local Expert

By Cabel

You may have heard recently that a story flew around how the US Government recently declared pizza to be a vegetable. At least that’s the version of this story that I was told. None the less it’s safe to say this weird situation, likely taken out of context and totally misunderstood, received a lot of publicity, press and exposure very quickly. I wonder if it ever hit the hot trending topics list on Twitter?

Super Librarians and Choosing the Right Keywords!

By Cabel

This last weekend I was presenting at CanFitPro Calgary conference on the topic of an effective personal training website and how it fits into your personal trainer marketing plan.

One of the things we talked about in detail was about keywords and optimized content. Now if you don’t currently have a website there is likely plenty you need to understand in addition to keywords but this will still be a very relevant place for you to start. In fact relevancy really is our topic.

The Value of Multiple Mediums

By Cabel

Ever feel like you get shiny object syndrome? You know what I mean, where this new idea comes along and you jump at it, and then another idea so you jump over there.

List Explosion, Ethical Marketing?

By Cabel

This post on very viable personal trainer marketing might raise a few eyebrows and ruffle a few feathers.

Recently I learned of an amazing new strategy of adding 100s of new contacts to my list in minutes using Facebook and Yahoo. The prospect of this could potentially generate thousands of dollars of revenue instantly for anyone ready to run an email campaign for gaining clients or selling an information or internet product.

Dealing with Burnout

By Cabel

Does this ever sound familiar?

You learn something new about your business, something you didn’t think was possible, or something that seems so simple you can’t believe you didn’t think of it sooner. You make a plan, you dive right in, you work, work, work and achieve massive results.

Remember It’s About the Numbers

By Cabel

So last week I ran an email referral contest to generate new names and leads for my mailing list. I’d avoided this contest for months because I didn’t like the greyness of it in association to privacy (something I take very seriously.)

Read, Set, Grow! Done-For-You Personal Trainer Marketing

By Cabel

Ok we’re now into August, that means that September is a hop, skip and a jump away and we all know what that means. Kids back to school, parents in regular routines, time to act on those fitness goals, it’s the beginning of the peak season for the fitness industry. Today I have a gift for you, I’m going to share with you a tried, true, totally effective personal trainer marketing campaign that has been used by myself and my coaching clients in multiple markets.

The Calm Before the Storm

By Cabel

July has finally ended! Most would agree that July is likely the slowest month of the year in the fitness industry. This is the time for many of us to slow down, wind down, relax and rejuvenate, but it’s also the time to be working on the systems of your business.