July has finally ended! Most would agree that July is likely the slowest month of the year in the fitness industry. This is the time for many of us to slow down, wind down, relax and rejuvenate, but it’s also the time to be working on the systems of your business.
Read more on The Calm Before the Storm…
Tim knows his marketing math, check out his results.
It’s amazing how much has changed in the last 4 years. Going from a struggling solo trainer to owning a 7 figure studio, from training people to training trainers and trying to manage, teach and motivate them to work together to outperform and avoid the pitfalls that seemingly all trainers make.
Read more on Fitness Marketing Math…
An interesting thing happened yesterday that I felt was worth blogging about, something not just important to personal trainer marketing but really to anyone running a business.
We recently ran another of our 6 Week Body Transformation Challenges, one of the prizes for the winner was a vacation on us, a $1000 travel voucher.
Read more on Do you make it easy to do business with you?…
Is your current personal trainer marketing strategy producing continual growth in your business? I’ve really noticed something with a lot of fitness professionals lately, and in some ways even within my own business. With a number of personal trainer marketing experts sharing ideas and business building strategies there has been a huge shift to using the internet to attract new clients and grow your business. Now there is nothing wrong with this, in fact if you don’t have an effective website, aren’t using online classifieds and Facebook you are likely really missing out when it comes to gaining new clients.
Read more on Offline Personal Trainer Marketing…
An amazing reason to continue to help other trainers.
Yesterday afternoon I received the text I’ve attached to this post. My coaching client Sean out in Vancouver crossed the $100,000 threshold, what an amazing feeling this must be for him. In just 5 months Sean went from 3 personal training clients buying a handful of sessions at a time to building a real business boasting reoccurring contract revenue to the tune of over $100,000 annually. He’s quickly outgrown his schedule to the point where he has had to hire trainers and become more focused on systems, marketing and handling the rigours of continual growth. Not bad what he did in 5 months only took me years by comparison, yet if you moved him to a brand new city tomorrow with no connections I bet he would agree that he could duplicate the same or greater success in the same or less time.
Read more on Inspiration and Everything You Need to Know…
What does personal trainer marketing have to do with the library? Likely more than you currently understand. If you’re interesting in an effective online personal trainer marketing strategy than you better understand how keyword relevancy works when it comes to your website.
Read more on Personal Trainer Marketing: Website Relevancy…
No I’m not confused trying to explain the inner workings of either basketball or football but rather going to provide you a whole simple system that can fuel your personal trainer marketing engine.
Read more on Personal Trainer Marketing: 3 Point Conversion…
What a weekend!
Well if you missed out on Saturday’s Profitable Personal Trainer Workshop I wanted to give you a recap.
Bedros Keuilian is one of the world's leading fitness marketing experts and has been my personal coach for over 3 years.
Read more on The Profitable Personal Trainer Workshop – April 2011…
Effective fitness marketing doesn't require you to be a crappy car salesman.
Ok last week we talked about how we all get sucked into running awareness, branding type advertising campaigns because that’s what we’re constantly exposed to by big business. We also discussed why a low barrier of entry list building ad can be far more effective and how easy it is to measure it.
Read more on How-to Spend Your Marketing Dollars the Right Way – Part 2…
Recently a client was asking for my feedback and opinion on a display ad that they had run previously and was up for renewal. The ad was of the typical type that most gyms and personal trainers do. Logo in the top corner, some features or services in bullets, an address, phone number, hours, tagline, but no offer.
Read more on The Right Way to Spend Your Fitness Marketing Dollars…
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