The Transformation Has Been Phenomenal, I Feel On Fire. Just 9 Weeks Ago I was Barely Making $1000/month and Now…
https://s3.amazonaws.com/profitablepersonaltrainer/sean9wk.flvThe single turning point that got my business back on track. Without that decision, I would probably be bankrupt and working in some dead-end job (even if I technically owned it)!
Hey there! Tim Borys here. As one of Cabel’s coaching clients, I’m writing this to give you the wake-up call that I wish I had many years ago.
You see, I’ve been in the training industry for 20 years, and owned my own business (JOB) for 10 of those. Before that I contracted at numerous gyms and studio, plus ran around to other people’s houses doing in-home training, etc.
Compared to most trainers in the industry, I’ve done pretty well (or so it looks like from the outside). Since starting my company in 2001, I opened 2 studios, had 8 employees, generated $500K in annual revenue, and thought I was a “business owner”.
The problem was that I was still broke, frustrated, losing money every year, losing good employees, and on the verge of quitting the industry to “get a real job”. It drove me nuts that friends were making twice as much as me working 9-5, despite working half the hours I did.
I would tell myself that it was OK because I owned a business and had more flexibility than those working for “The Man”. The fact is, I was in complete denial, had my head in the sand, and owned a JOB that I was paying dearly to work 16-20 hours a day at.
I had been to business marketing conferences, seminars, and workshops in the past and even had coaching from top industry experts. None of that worked until I met Cabel
When I met Cabel, I was down to 3 employees (including myself), less than $300K in revenue, and was literally days away from bankruptcy. My credit cards and line of credit were completely maxed. I had taken money from my personal savings to cover payroll for 2 straight pay periods, and hated the fact that I would likely be seen as a failure to my wife and 2 kids.
That was when I attended Cabel’s Profitable Personal Trainer Workshop and signed up for his Mastermind Group as a last ditch effort to save my business.
Since that time (about 6 months ago), things have changed dramatically. I’ve gone from $75K in dept, to having only about 10K left to pay off on my line of credit (and this would have been paid off too if I didn’t have to spend money on fixing an accounting nightmare). That’s $65K paid off in 6 months!
The even bigger change is that I finally feel confident in the direction of my business, and the strategies in place to get me to my goals. Things are on track for change and I can see the changes beginning to affect all areas of my company (it is not a JOB anymore)!
As mentioned, I’ve had coaching in the past and have heard or read many of the things that Cabel has recommended (as I’m sure you have too). The MASSIVE difference that Cabel has made in my business is due to the following 3 things
WEEKLY COACHING CALLS
These short and focused weekly calls are the nuts and bolts of implementing your efforts. This is something that I never received from previous coaches and I feel this has made the biggest difference in the turnaround of my business. It is your opportunity to get constructive feedback and suggestions on the challenges you are facing, talk strategy, and discuss plans for implementation. These calls alone are worth 10x the value of his entire coaching program! (I hope that means you won’t raise my coaching rates!)
SYSTEMS
Cabel is a systems guru. The guy lives, breaths, and dies by systems. His hands-on, practical approach to helping you implement the most effective systems in your business is unbelievable. I’ve barely scratched the surface of implementation, but have already noticed huge differences in effectiveness, reduced workload, and more focused efforts.
The templates and examples he provides you are worth THOUSANDS of dollars and will save you YEARS of effort and frustration in your business.
ACCOUNTABILITY
Having the coaching calls each week is great because you can get great ideas and plans, but if you never actually take action, you will continually struggle (or fail). Take it from my personal experience; the fact that you’ve set accountability tasks and objectives with Cabel at one meeting means that he will call you on it if they don’t get done. As business owners & entrepreneurs, we are rarely accountable to anyone but ourselves. However, if you are like me, you would never think of letting someone else down. Especially someone who knows what you are going through and will call BULLSHIT on the crappy excuses that tend to use each day! In fact, many of us are so used to using these excuses that we actually begin to believe they are true!
Cabel has been great at snapping me back to reality when I’m in the middle of a “Pity Party”.
So, while there are many other benefits such as a community of peers, access to a network of top industry experts, etc., the three I listed above have made a remarkable difference in my mindset, confidence, and business performance.
If you’ve been struggling in your business and things aren’t happening as fast as you want, you owe it to yourself and your family to get your ass in gear and get help! Cabel has been there, struggled like you, and solved the equation! It would be crazy not to use that experience and learn from him!
That’s my story up to the present day. I hope it helps you avoid some of the mistakes I’ve made. If you are still unsure that you can make this type of turnaround, just attend the upcoming Workshop to learn some hands on strategies and tips that will change your business. It will also give you the opportunity to chat more with Cabel and meet Bedros (another cool guy who knows his shit!)
I attended this event last year and it was the single turning point that got my business back on track. Without that decision, I would probably be bankrupt and working in some dead-end job (even if I technically owned it)!
Yours in Health and Prosperity!
Tim Borys
Tim owns the Calgary Personal Training company FRESH! Fitness (www.freshfitness.ca)
The Ideas Cabel Gives Me Are Worth Every Penny! I’ve Increased My Sales By More Than 1000%! Thanks for changing my life and allowing me to enjoy running a business!
I opened my fitness studio in January 2010. I had been a trainer for a couple years and have a marketing degree. So I figured I knew something about bringing my dream of owning a gym into a reality. However, I soon learned that there’s so much more to a personal training business than being nice and having great clients.
One day on facebook I saw an ad about client getting tactics, by Bedros. I did a little online research and found out that there was a seminar in California to help personal trainers grow their business. I’m always willing to learn, so I checked it out. I went on a limb and bought my ticket that night. I figured it would be a great way to take the kids to Disneyland too.
In April of 2010, my family ventured down from the great white north and headed to Anaheim. It was an amazing weekend of client getting techniques. I can’t even count the number of pages of notes I took that I could put into action so that I could be on pace for a 6 figure income in a couple weeks. And I wouldn’t have to spend thousands of dollars on marketing either. There were ways to get clients without spending a lot of money, and since I was borderline broke, my brain soaked up as much information as it would hold. Instead of leaving with a list of 10 things to do, I had about 100.
Every speaker that spoke during the weekend said they would not have been to where they were today if it weren’t for a coach. Everyone placed their success in the power of coaching. So I figured that would be something I needed. I went to a luncheon to learn about Bedros’ mastermind group, but I knew there was no way my husband would let me spend that much money on coaching.
Enter in Cabel. I had met Cabel at a Fitness Business seminar in Calgary the fall before. During the conference in Anaheim I had heard that Cabel was in the mastermind group with Bedros. So if Bedros could help so many other trainers become successful, and Cabel was in his mastermind group, why wouldn’t I work with Cabel?
I started with Cabel in June of 2010 while I was making just over $1,000 a month on group training sales. My lease was over $6000/month, so I was losing money FAST. Cabel gave me specific steps that I needed to do week after week to help my business. By October, my income was up to over $7000/month and I had covered my lease payment.
No more was I worried about making the dreaded 1 year in business mark. 6 months later, I hired an assistant so that I can work more on my business instead of in it. Now I have 8 trainers and an assistant apprentice working for me and my studio trains over 1,300 people a month.
This past March I took a couple of my trainers with me to Fitness Business Summit with Bedros in California again. Again, I was blown away by the content and the calibre of the speakers there. Working in the circle of Bedros, you have access to the top internet marketers in the world, the top business and marketing leaders in the world, and then hundreds of walking testimonials of how Bedros has changed the lives of personal trainers from all over the world.
Coaching is the best decision I’ve made over the last year. The money spent on coaching, has made my business over ten times that back or more. But not only is it about the money you make, it’s all about having someone who’s been in your shoes, who knows what it’s like to love training but struggling to make money doing it. Having Cabel as a coach I have someone I can bounce ideas off, have a shoulder to lean on when there’s no one else who understands the hard times of owning a business, and to share in my successes.
Don’t even get me started on the mastermind group that Cabel has started. This is the best part! To have fellow business owners to synergize with. Together, with Cabel as our leader, we will be the most successful personal trainers and bootcamp owners in Canada.
Thanks for changing my life and allowing me to enjoy running a business!
Chas Young
Owner of Results Fitnes a Calgary group personal training studio.
When we first opened our doors, we had our life savings on the line and barely enough business to keep one full-time trainer busy enough to put food on their table. Now, less than 3 years later, our facility routinely completes over 500 billable appointments per week!
It is with great certainty that I can say our explosive growth has been a direct result of Cabel’s marketing program and cutting edge techniques. Cabel is consistently ahead of the curve in the marketing and advertising world and his experience has proven its value campaign after campaign.
I have never seen anyone give away so much information and so much free Personal Training in their facility and still consistently turn a profit. This year however, with Cabel’s guidance, facing new competitor’s and in the midst of a so-called “recession,” our facility’s sales have still grown by over 20% compared to last year!
If you want your Personal Training business to grow by leaps and bounds and if you want to stay ahead of your competition and consistently turn big profits, then you need to pay attention to the Profitable Personal Trainer.
Pat Lessard-Kerr
Co-Director, One to 1 Fitness Inc.
We have been operating Popeye’s Supplements Calgary for many years and have done all of our own marketing to this point. As we have been concerned how the current recession would impact future business we actively searched for new and innovative marketing ideas.
We’ve known Cabel for some time and are delighted to see him launch profitablepersonaltrainer.com. He has provided significant input on many different advertising avenues that are both simple and cost effective. These ideas are not only up to date but combine the best of previous marketing campaigns with that of new technologies, networking, and direct to customer contact.
What impresses me the most about Cabel is that he has not only studied many marketing techniques and programs but has tested, implemented, measured, and proving what works on countless occasions. He is a wealth of knowledge on alternative marketing techniques and provided invaluable input on where to focus not only advertising dollars but more importantly, ones time.
Thanks again Cabel!
Shane and Terri Abraham
Owners, Popeye’s Supplements Calgary
